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para casa
brazil
work
brand strategy | concept | content creation
outcome
content | website | key concept
Para Casa is a modern, independent brand dedicated to home and wellness products.
I played a key role in bringing the brand to life, shaping its strategy, defining its concept, and creating a cohesive visual identity for its products.
My role extended to curating compelling content to the social media and on the operational front, I oversaw the e-commerce platform, curating a seamless and intuitive shopping experience that mirrored the brand’s dedication to quality.
Beyond the digital sphere, I collaborated on boutique events designed to introduce new products to select clients, creating an intimate experience.
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