coca cola 
latam & usa

work
brand experience | concept | event 

outcome 
event | travel experience

i led the creation of the "rio is magic", project for coca-cola, a week-long brand experience in rio de janeiro designed for employees from the u.s. and latam countries.

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the goal was to create a cultural immersion, connecting the brand to the city's unique energy. every detail was planned to surprise and engage: personalized gifts in hotel rooms, sensory experiences featuring local flavors, interactive moments with brazilian culture, such as samba circles and art workshops, and brand activations seamlessly integrated into rio’s vibrant scenery.

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the concept celebrated the city's magic, reinforcing coca-cola as a symbol of celebration and global connection.