The project

Nestlé Health Science was preparing to launch Novasource HP Plus, a next-generation oral nutritional supplement developed for clinical use. The product marked a major step forward in the brand’s innovation journey, and the launch needed to reflect that.

The goal was to present this breakthrough to an audience of doctors and nutritionists—professionals who are both highly specialized and subject to strict event regulations in Brazil. The challenge was to create an experience that was elegant, informative, and fully compliant.

In collaboration with other creatives, I designed a high-end launch event focused on science, credibility, and connection. Leading experts introduced the product in an environment built for exchange, with carefully planned learning and networking moments. Every detail was thought out to elevate the experience and highlight the product’s advanced positioning.