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Cosan & Comgás

Category
Brand Strategy & Employee Exp.

Services 

Brand Strategy

Employee Experience Strategy

Concept

Brazil

2022

Summary

work
brand strategy | concept | event | employee experience


outcome 
brand content | event  

 

The project

I led a strategic project for Comgás, part of the Cosan Group, focused on developing an integrated communication and engagement plan to support the company’s transition to a new office.

The initiative centered on crafting a compelling narrative to announce the move, while also implementing employee experience actions aimed at generating enthusiasm and ensuring a smooth transition.

In parallel, I developed branded initiatives aligned with Comgás’s identity and values, reinforcing the company culture throughout the change. The result was a cohesive, well-executed strategy that transformed the relocation into a meaningful and celebrated milestone in the company’s evolution.

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