Cosan & Comgás
Category
Brand Strategy & Employee Exp.
Services
Brand Strategy
Employee Experience Strategy
Concept
Brazil
2022
Summary
work
brand strategy | concept | event | employee experience
outcome
brand content | event
The project
I led a strategic project for Comgás, part of the Cosan Group, focused on developing an integrated communication and engagement plan to support the company’s transition to a new office.
The initiative centered on crafting a compelling narrative to announce the move, while also implementing employee experience actions aimed at generating enthusiasm and ensuring a smooth transition.
In parallel, I developed branded initiatives aligned with Comgás’s identity and values, reinforcing the company culture throughout the change. The result was a cohesive, well-executed strategy that transformed the relocation into a meaningful and celebrated milestone in the company’s evolution.





