I led a strategic project to expand Tramontina’s barbecue product line, with the objective of mapping the U.S. market, increasing sales and market share, and strengthening the brand’s position in the barbecue segment.

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In close collaboration with Tramontina’s team, I conducted in-depth cultural research into American barbecue culture, analyzed market data, and explored consumer behavior and lifestyle trends to uncover key opportunities.

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These insights shaped the development of a new brand positioning and a comprehensive marketing and communication strategy. I designed an annual action plan aligned with key dates and activations, and implemented a robust influencer and opinion leader strategy. I also contributed to the creation of the campaign’s creative concept and led the planning of branded content initiatives.

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The result was a data-driven, highly targeted approach that significantly boosted Tramontina’s visibility and sales performance in the U.S. market.