To strengthen relationships with retail brands and drive Canon printer sales, we developed a comprehensive retail strategy, including the creation of Canon Club, a B2B loyalty program.

By leveraging data and market analysis, I segmented B2B customer profiles and designed customized reward tiers. Additionally, I tailored commercial strategies to align with the unique needs of each customer profile and size, delivering bespoke solutions for every segment. This personalized approach not only enhanced engagement but also led to a 42% increase in sales.